The design brief provided challenged me to come up with a name and brand identity for a small thrift store targeted at millennials. The brief asked for a design that gently conveyed a sense of innocence with a consistent visual system and a great logo.
To conceptualize the design for RE USE Thrift Store I focused on the target audience's environmental concerns by highlighting the positive impact that thrifting and "reusing" offers. This angle allowed me to create a simple, modern design that will attract millennials while also presenting the innocence that the brief requested.
Logo created in Adobe Illustrator
